Maybelline products have stood the test of time as a frontrunner in the global beauty industry. From the Multi-use Instant Age Rewind Eraser Concealer to the hot-selling Fit Me Matte + Poreless Liquid Foundation, the American cosmetics line doesn’t fail to take the beauty space by storm, time and again. So, if you’ve already bagged classic Maybelline staples, consider this your cue to add the label’s newest launches to your cart. Here’s a lowdown of new arrivals from Maybelline – and why they’re worth every penny. 

Maybelline New York Color Rivals Duo Eyeshadow Palette

Let your eyes do the talking with Maybelline’s Color Rivals Duo Eyeshadow Palette, featuring two flattering sets of sparkly, highly pigmented hues. The Spontaneous x Purpose eyeshadow palette is the newest addition to this innovative range, boasting matte and shimmer shadows that lend the perfect colour contrast to your festive makeup looks. The waterproof, smudge-proof, and sweat-proof long-wearing shades don’t budge for up to 12 hours and are ideal for all occasions and seasons. 

• Maybelline New York Tattoos Studio Eye Liner Pencil 

This smear, fade, and budge-resistant eyeliner pencil is one of the brand’s latest launches, gliding on like butter and promising up to 36-hour wear. Available in eight striking shades, the easy-to-sharpen gel pencil lends instant colour payoff and doesn’t melt or smear in the face of humidity or rain. From cool neutrals to shimmery metallics, pick from Maybelline’s bold eye pencil range for every mood and occasion. 

• Maybelline New York Super Stay Matte Ink 

Maybelline Products New York recently introduced an exclusive cosmetics collection in collaboration with Netflix’s ‘The Archies’. Their bestselling Super Stay Matte Ink witnessed a retro upgrade, delivering 16-hour staying power. Available in nine vibrant shades for every Indian skin tone, the fade and transfer-proof formulations feature a unique arrow applicator for quick and seamless use. 

Maybelline New York Tattoo Liner 48H Dip In 

Meet this carbon black eyeliner that promises to stay in place for up to 48 hours sans smudging or smearing. The highly pigmented, waterproof formulation boasts a soft nylon felt tip for precise and easy application in just one stroke. Glide it on and achieve the perfect cat eye or hook-winged look with this brand-new Maybelline offering. 

• Maybelline New York Fit Me Matte + Poreless 16H Oil Control Liquid Foundation

An SPF-infused foundation is just what your beauty kit needs this season. Another exclusive offering from the Maybelline x The Archies cosmetics range, the oil-free and non-comedogenic formula is safe for sensitive and acne-prone skin, delivering SPF 22 and a natural matte finish. Available in nine shades suited for all Indian complexions, this lightweight formula also lends optimal medium to full coverage. 

• Maybelline New York Lash Sensational Sky High Waterproof Mascara

Maybelline’s special edition mascara is here to give you sky-high, voluminous lashes in a single swipe. Offering an intense black pigment for depth and shine, the bamboo extract and fibre-infused formula stay put for up to 24 hours. The mascara also features a flex tower brush that bends to volumise and coats every strand from the root to the tip. Promising limitless length and volume, add this one to your cart for super-luscious lashes. 

• Maybelline New York Tattoo Studio Smokey Eye Kohl Gel Pencil 

This dual-sided kohl pencil can double up as an eyeshadow, too. Begin by lining your upper lash line with the mechanical tip, and then use the precision brush to blend the formula into a striking smokey eye. Smudge, sweat, and fade-resistant, this easy-to-use offering stays on for 36 long hours and is perfect for a quick touch-up on the go. 

• Maybelline New York The Colossal Waterproof Mascara 

Here’s another Maybelline x The Archies offering you should add to your makeup arsenal stat. Featuring a mega brush for 2x volume, the waterproof, 12-hour wear formula lends collagen to your lashes for a clump-free, lengthened look. Go big and bold with a twist of retro this festive season! 

• Maybelline New York Ultimatte Lipstick 

This jojoba oil-infused cream lipstick relies on a texture blurring technology to hug the contours of your lip without settling into creases. The pigment-rich bullet lipstick lends a velvety matte finish and glides on to give you a picture-perfect pout. Available in a slew of attractive shades, the weightless and non-drying formula is a Maybelline must-have. 

• Maybelline New York Fit Me Matte + Poreless Primer 

Maybelline’s makeup primer blurs pores for a flawless finish and is ideal for normal to oily skin types. You can wear it under your foundation or just by itself for even-toned and textured skin. Delivering SPF 20 for up to 16 hours, the mattifying formula boasts minerals with clay to control shine and absorb excess moisture. If you have dry skin, opt for the Maybelline New York Dewy + Smooth Primer, a vitamin E-infused formula designed to hydrate your skin. 

Conclusion

Since Maybelline is a trusted cosmetics line, we bet you won’t hesitate to give these new arrivals a fair shot. The New York-based brand houses a variety of cosmetics suited to all Indian skin types and tones. The trick is to find the best fit for you based on your skin types, concerns, and needs. Dear beauty enthusiasts, these new launches usher in an era of experimentation – so go ahead and embrace your bold and edgy side by trying on fun and fabulous makeup looks that are sure to make heads turn.