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SEO 101: A Beginner’s Guide to Getting Started

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If you are not on it, then maybe it’s time that you should. SEO is a highly viable skill to know. If you want customers to find you online right away, then SEO can certainly help you do it. You might ask, how can I get started? What can I do? 

No worries! In this blog post, we’ll share some tips and tricks so that you can get started on your SEO strategy. 

Install Yoast 

What do agencies like Sprout Solutions, Carl Ocab Digital Marketing, and others have in common? These agencies focus on SEO work, and as such, they know how to work with Yoast. SEO blogs require a content management system such as WordPress to operate. As your website will be most likely hosted in WordPress, there is a need to install Yoast in it. The Yoast plugin would ensure that the website can be accessed and findable and help care of technical SEO issues due to its presence on your website. 

The Yoast plugin will help aid you in constructing your website in such a manner that Google will understand and rank it. Fortunately, the Yoast plugin is free and there is also a premium version. However, if you are a beginner, you may not yet need the premium plugin.

Get The Link

After that, you may need to get the first backlink. Google needs to know who you are – and that your website exists. For Google to know that you exist, you need your site to have at least one external link, because Google keeps track of what is on the web, and saves and follows all the webpages that it finds in a database. The database is called the index. For the page to get indexed, you need an external link. Thus the link has to be from a separate website. 

Set Goals

Next, you have to set goals for the website. Think about your target audience. Who are your customers? For whom is the website? What are they searching on Google? If they have a search intent, what is it that they search for? The stage for setting things such as this is called keyword research, and this phase is considered hard and important. 

Fortunately, there are plenty of tools that can make doing keyword research much easier. Some tools that can help are free. There are also some tools that are rather expensive. Although the tools will make the harder part of the more difficult phases of keyword research much easier, you should not purely outsource it to a tool. 

What it should boil down to is how you view your audience. Put yourself in their shoes and think about the search terms that they are using. Take your time with keyword research – if you have to do it correctly, come up with a long list that you want to rank for. 


Lastly, pages need a unique meta title and meta description, as they appear in the search engine results. They’re inputted in the CMS. Don’t forget to structure your headings, and stick to only one H1 tag. Should you have images, make sure they are compressed. 

Wrapping Up

By following the steps we have provided, you can get ready and started with SEO. The steps are only the beginning. As such, you need a strong and good foundation for SEO. SEO work can be time-consuming. However, if you put in the effort, the results will show for them. 

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