In the world we live in today, digital graphic design has managed to permeate every facet of our daily endeavors. The way we communicate at any level has become significantly more colorful, expressive and detailed. All these are driven by digital graphics.
Whether you are a student, a business owner, a professional in any field or someone who just wants to communicate more effectively, then you are likely using digital graphic designs in one way or the other. In this article, we will briefly discuss this phenomenon that appears to have taken over the entire space. We shall focus on looking at its effect in different facets of life. The goal is to show just how important this tool and skill has become and why no one, absolutely no one should take it lightly.
What is Digital Graphic Design?
To get us started, we will need to have a clear understanding of what we mean by digital graphic design. This way, we can be sure that we are all on the same page.
Digital graphic design simply refers a type of graphic design that is performed with the use of digital tools. While this actually defines it, we will need to do better by providing the definition of graphic design.
Graphic design describes the art of manipulating images, colors, text fonts and other elements for the purpose of creating a visual message for a specific audience. These visual creations can be used for education, marketing, guidance etc.
You can read more about it here.
Real Life Applications of Digital Graphic Design
To help us have a good understanding of just how important this field is, we’ll now quickly look at some of its real life applications.
Marketing
This is one of the areas where design practically runs the show. Every material used for marketing a product, service, event etc., is carefully designed by a graphic artist to be appealing to the target customers. If you understand the importance of catalogs, brochures, advertisements, product packaging etc., then you have a pretty good idea of just how important graphic design is to marketing.
Branding
When you see a symbol and immediately associate it with a company or product, you’ve just recognized the branding efforts of that company. You cannot create a brand image without well-designed image. It is the designer that will interpret whatever brand concept idea, bringing it to live with any of the myriads of digital tools now available for such designs.
Entertainment Industry
Every time you either watch a movie at home or visit a cinema, you are enjoying a product to which a graphics designer played a key role. It begins with the promotions for the movie – the fliers, posters, billboards etc. All of these are the work of a graphic designer. It even goes further for some movies, especially animations, where artists create scenes, characters and more. That’s where you’ll hear of things like motion graphics.
Aside from the theater and movies, the music industry also has a great need to graphics. Every album art you see is the work of an artist, further showing just how important this creative tool is today.
Web Designs and Applications
One of the most important aspects of web and application designs today is UI or User Interface. Practically everyone today has one app on their phone or more that they can hardly do without. Your ability to make use of the app is ease is thanks to the great UI design which is the work of a graphic artist. The same goes for a website UI. Every great UX (User experience), whether on mobile, web or application, begins with a great UI and this is another expression of graphic design.
Safety and Public Signs
Every time a sign helps you locate where you are or where you are going, you’ve just been helped by a graphic designer. Many times we walk into expansive building complexes and would have gotten lost but for the signs that are strategically place to help direct people. The same goes for road and traffic signs that improve safety on our roads. All these are products of graphic design.
To learn more about how our lives have been impacted by this creative industry, you can visit this site: https://digitalheartists.com/.
How to Get the Best Digital Graphic Design
From everything we’ve discussed so far, it is pretty obvious that artistic design is a powerful tool that plays a critical role in various aspects of our lives today. The other truth is that the extent to which a graphic creation will be effective, will be dependent on the skill and versatility of the designer.
It is therefore important that you have the right graphic designer working on your projects. How then can you find one?
Ask for Referrals
This is probably the most effective way of going about finding any service provider. Talk to folks who you know have done some creative designs that you consider to be top notch. Ask them who handled the project for them and take it from there.
Search Online
If you do not get direct referrals from your friends, family and colleagues, your next port of call will be an online search. In this age, you do not really need a designer who is in your immediate locality unless the project absolutely requires that they are physically present. By searching online, you will have access to some of the best designers from around the world.
Depending on the scope of work you want to do, in addition to requesting for and going through their portfolio, you can also ask for references from past clients. This may be important when you are working on some kinds of projects that you can’t afford to make a mistake.
If they have a visible online presence, find out what people are saying about their work. Visit their social media handles and look around. You should be able to gather enough information from these sources to help you make your decision.
Conclusion
Given how important graphic designs are in today’s reality, everyone should take it seriously. This applies to both businesses and individuals. What we have shared here is just to bring to the fore, a truth that is staring you in the face. Any business that gets this right will always excel in the market place.
